North America is already our largest market and our single biggest opportunity on the way to 2030. We’ve built strong foundations, and now we’re looking for an exceptional VP Growth, North America to accelerate what comes next.

Take this role and you won’t just manage a market, you’ll take its growth to the next level: own the P&L and the full growth funnel across trading, Sales, Marketing and Merchandising, driving the commercial decisions that allow us to create more #Macsmoments for more customers than ever before.

You’ll report to Rebecca Moore, COO, sit at the leadership table, and have the freedom and accountability to take our biggest market through its next phase of growth — while helping shape where Macs Adventure goes next.

About Macs Adventure

We’re a scaling adventure tour operator on a mission to be the leading global brand in self-guided, active travel.

Welcoming over 40,000 customers on walking and cycling trips to destinations around the world, we employ over 140 people across the UK, US and Germany who share our purpose to create #macsmoments; by leading, advocating & enabling self-guided, active travel as a positive force for people and planet.

Our Culture

We’re an ambitious, forward-thinking business with a bold vision for the future, and our culture reflects these ambitions. We’re an action-oriented, fast-paced organisation and we like to have fun along the way. Join us and you’ll have the opportunity to make a real impact, take on new challenges and grow your career as Macs grows. It’s not always the easy route, and that’s part of what makes it exciting. We’re looking for people who enjoy a challenge, love learning, want to make a difference and align with our core values:

• Love the journey: A Macs trip is all about the journey, not the destination. We are all believers in Macs’ unique brand of self-guided, active travel and shout about it. As more travellers convert to the Macs Way, we accept our business will grow and change. We welcome new connections, and embrace to new opportunities. Carpe diem!

• Take a different path: We’re not different for different’s sake; but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I’m doing authentically Macs?

• Tread thoughtfully: We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.

• Go the extra mile: We know that creating a perfect #MacsMoment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability – it’s yours, not someone else’s, problem. We step up and help our team mates when they need us.

What you’ll do;

• Own the North American P&L, delivering revenue, customer growth and contribution margin against plan.

• Lead the North American growth strategy, bringing Performance and Brand Marketing, Sales and Merchandising together to drive sustainable, profitable growth.

• Own the end-to-end growth funnel, from customer acquisition and brand awareness through to conversion, repeat business and customer lifetime value.

• Shape our commercial proposition, ensuring we have the right products, pricing, promotions, channels and partnerships to win in North America.

• Build the Macs Adventure brand in North America, growing awareness, reach and our presence in the market.

• Lead a high-performing team across Performance and Brand Marketing, Sales and Merchandising, with the capability and leadership needed to scale.

• Play a key role in the wider leadership of Macs Adventure as part of the leadership team, contributing to group-wide commercial decisions and priorities.

What you’ll bring;

• Significant senior leadership experience in commercial, growth or general management, with a proven track record of delivering revenue and margin growth.

• A proven track record of owning and growing a consumer P&L in North America, delivering sustained revenue and margin growth — ideally within travel, outdoor, e-commerce or a comparable consumer business.

• Experience in taking a successful business or market through its next phase of growth, including periods of rapid growth and organisational change.

• Proven full-funnel commercial experience, combining performance marketing expertise with sales leadership and an understanding of how brand drives growth.

• Sound commercial judgement, with experience using pricing, promotions and yield management to drive revenue and margin.

• Experience working successfully across regional and central teams, collaborating with peers and getting things done across organisational boundaries.

• A track record of building high-performing teams and developing capable leaders, creating clear accountability without becoming the person every decision depends on.

• A data-led, AI-forward mindset, always looking for smarter ways to understand customers, improve performance and accelerate growth.

• Based in Denver, or willing to relocate, and comfortable working with us in the office three days a week.

Not essential, it would be a bonus if you;

• Bring experience in the outdoor, adventure or active travel sector, with a genuine understanding of the customer and the market.

• Have experience operating as part of a senior leadership team in an international business, balancing the needs of your market with the priorities of the wider organisation.

• Are comfortable working as a US-based leader within a global team, building close relationships with UK-based colleagues and working effectively across time zones.

The knowledge and skills we’ve listed represent “the perfect candidate”. No one’s perfect and we know the ‘confidence gap’ can stop brilliant people applying. If you love the sound of this opportunity please apply anyway, we’d love to hear from you.

You could belong here;

To deliver adventures for more than 40,000 customers we need to build a company that’s reflective of their diversity. We’re building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work and be proud to belong.

What we’ll offer

As well as your salary;

• WORK WEEK: A 37.5-hour work week (7.5-hour work day)

• PTO + HOLIDAYS: Initially 15 days PTO incrementally increasing to 20 days after 6 years’ service, plus 10 paid federal holidays.

• BIRTHDAY BOOSTER: An extra day off on your birthday!

• HEALTH BENEFITS: Up to 90% Employer paid health, dental and vision insurance.

• TRAVEL INSURANCE: Free travel insurance for you and your direct family.

• FAM TRIP: Fully paid “FAM” trip (familiarization trip) to experience one of the adventures we sell for yourself!

• PRE-CHECK: TSA pre-check reimbursement.

• 401(K): Optional enrolment in the company 401(K) plan after 6 months.

• DISCOUNTS: Enjoy generous discounts on Macs Adventure trips — you'll get to experience the same self-guided adventures we create for our customers, at a price that makes it easy to say yes. It's a perk built around what we love doing most: getting outside and exploring!

• FLEXIBLE WORKING: A flexible work culture - you’ll be able to work from home as well as coming into our Denver hub office 3 days per week to collaborate with colleagues.

• GETTING TOGETHER: Regular team meetings and annual Macs Fest.

• CULTURE: You are part of a global team with opportunities to collaborate internationally with other offices and even work in them occasionally.

• L&D: We support your self-guided learning journey to make the most of your strengths.

• IMPACT: The opportunity to make a difference to people’s lives and the planet.

• TRAVEL: International travel.

• PRO DEALS: Access to outdoor industry discounts.

Salary: $175-250,000 plus performance bonus

Denver, CO — hybrid, 3 days a week in office