Marketing Manager - German Speaking

£30,000 to £35,000 per annum depending on experience

Glasgow (Hybrid, full-time)

We’re looking for a dynamic and detail-oriented German Marketing Campaign Manager to adapt and execute marketing campaigns in our German market (AbenteuerWege). You’ll be the bridge between our global brand and digital strategies and local execution, ensuring that campaigns are expertly adapted and resonate with our German audience.

This role is for someone who thrives on crafting impactful email marketing campaigns, and managing SEO driven and customer-first web content. Working closely with cross-functional teams, your role will also support across performance channels, social media, product merchandising, and other online and offline channels, ensuring brand assets are translated and strategy is adapted for the German market.

The role is based in the company's global headquarters in Glasgow, and all applicants must have the right to work in the UK and have fluent/native-level German language skills. We can consider hybrid home/office working (with a minimum of 3 days in the office).

If you’re passionate about bringing global brands to life locally and have a knack for balancing creative flair with precision, this is the role for you!

About Macs Adventure & AbenteuerWege

The Macs Adventure group are a scaling adventure tour operator on a mission to be the leading global brand in self-guided, active travel.

Welcoming over 30,000 customers on over 600 walking and cycling trips to destinations around the world, we employ over 180 people across the UK, US and Germany who share our purpose to create #macsmoments and #awmomente by leading, advocating & enabling self-guided, active travel as a positive force for people and planet.

After 13 years of delivering amazing adventures, Macs expanded into Germany in 2016 with the launch of AbenteuerWege. Designed to cater to the unique needs of adventurers in Germany, Austria, and Switzerland, the brand brings the same passion for exploration to these regions.

In November 2024, we proudly achieved B Corp certification globally, marking a significant milestone in our journey toward sustainable, values-driven growth.

Our Culture

We’re an ambitious, forward-thinking business with a bold vision for the future, and our culture reflects these ambitions. We’re an action-oriented, fast-paced organisation and we like to have fun along the way. We’re looking for people who can grow with Macs and join us on our journey. It’s not the easy route and we’re looking for people who enjoy challenges, love learning, want to make an impact and align with our core values:

• Love the journey: A Macs trip is all about the journey, not the destination. We are all believers in Macs’ unique brand of self-guided, active travel and shout about it. As more travellers convert to the Macs Way, we accept our business will grow and change. We welcome new connections, and embrace to new opportunities. Carpe diem!

• Take a different path: We’re not different for different’s sake; but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I’m doing authentically Macs?

• Tread thoughtfully: We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.

• Go the extra mile: We know that creating a perfect #MacsMoment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability – it’s yours, not someone else’s, problem. We step up and help our team mates when they need us.

What you’ll do;

Working closely with the global marketing team and aligning with colleagues in the wider AbenteuerWege team, you’ll bring a passion for delivering customer-first campaigns tailored to the needs of the market.

• Devise and adapt content to deliver high-performing German email marketing that drives engagement and conversion. Alongside localising global campaigns, you’ll also plan and create market-specific campaigns for the German audience.

• Manage and maintain localized content across all brand websites, with a primary focus on the German website. You’ll take ownership of marketing content for the German site, ensuring it is accurate, relevant, and aligned with the brand’s standards.

• Ensuring the German market website aligns with campaign requirements and SEO requirements and best practice to drive traffic and conversions.

• Collaborate with the global marketing team across brand and performance to support in adapting and executing assets, campaigns and content for the German market (eg. Social Media or Paid Performance channels)

• Maintain engagement with the brand’s community by promoting, monitoring and activating social media and community group channels.

• Foster a partnership with the Product Marketing Managers to ensure merchandising of products aligns with the brand, with a focus on the German language market.

What you’ll bring;

• German Language: Native level spoken and written language, with strong copywriting skills.

• English Language: Fluent or proficient spoken and written language, with strong copywriting skills.

• 2+ years of experience in a marketing role, with hands-on involvement across multiple channels and the broader marketing mix.

• Experience using website CMS platforms to confidently edit and publish content that is engaging and conversion focused.

• Experience of planning and executing email marketing campaigns aligned with brand voice and market need, which drive engagement and conversion.

• A good understanding of core marketing metrics and KPIs and experience using reporting tools e.g. GA4 to analyse and optimise performance

Not essential, it would be a bonus if you;

• Have some experience with producing visually compelling image content (e.g. Canva, Adobe suite)

The knowledge and skills we’ve listed represent “the perfect candidate”. No one’s perfect and we know the ‘confidence gap’ can stop brilliant people applying. If you love the sound of this opportunity please apply, we’d love to hear from you.

You could belong here;

To deliver adventures for more than 30,000 customers we need to build a company that’s reflective of their diversity. We’re building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work and be proud to belong.

What we’ll offer

As well as your salary;

• ANNUAL LEAVE: We’re an inclusive employer and celebrate diversity. We want you to be able to take holidays that matter to you, so 8 public holidays are included in your annual leave allowance of 33 days, which increases to 35 days after 5 years’ service.

• BIRTHDAY BOOSTER: An extra day off on your birthday!

• PENSION: We offer a contributory pension scheme.

• DISCOUNTS: You are eligible for great discounts on Macs Adventure trips!

• TRAVEL INSURANCE: We provide you and your spouse/partner/children with annual worldwide travel insurance.

• FLEXIBLE WORKING: A flexible work culture - you’ll be able to work from home as well as coming into our hub office in Glasgow 3 days per week to collaborate with colleagues.

• GETTING TOGETHER: Regular team, management and leadership meetings and retreats.

• CULTURE: An innovative, fast growth, international and solution focused culture, where we work hard to embed our values across the business.

• L&D: We support your self-guided learning journey to make the most of your strengths.

• WELLBEING. We'll support you in looking after your health and wellbeing so you can do your best work.

• TRAVEL: Occasional international travel may be required.

• IMPACT: The opportunity to make a difference in people’s lives and the planet.